The first commercial about the trampoline when the dad was building it for his daughter than some animals came and played on it and then the next morning their dog jumped on it I think it was intended to tell the buyers that its for everybody to enjoy playing on it. In the second commercial the boy had act like he was lost just so he could get a ride in the officers Benz. Mercedes Benz was just trying to show the people who would be interested in a Benz that anybody would want to ride in one.  The last commercial was about Budweiser they were targeting people who drink beer and saying people who drink Budweiser are most likely to have more fun and partying.